Newspaper

There is three main scopes for newspapers these are Regional, Local and national. 

Shropshire star - Regional 

Advertiser/ Herald - Local 

Sun/ times - National 

As well as these scopes of newspapers there is also a variety of different formats of newspapers which include Tabloid, Broadsheet, Berliner and compact. 

Sun - tabloid which is image heavy with not alot of text in it this is because this is not what you want with a tabloid newspaper 

Old telegraph - Broadsheet which is also heavily text rather than having alot of images within it. 

Guardian - Berliner and National 

Some newspapers also have digital versions which can be brought this is alot more expensive but can be easier to access as these have apps, facebook as well as being able to download the whole newspaper this can be quite useful if people have tablets or i pads. Newspapers having websites is more of a new idea for them as it is more accessible for most people in this format. 

Broadsheet news has to be balanced However print news is actually allowed to be biased as long as the information written is actually true and accurate. It is actually the ofstead that say that a broadsheet must  not be biased. This means that as a result there is more trust in a broadsheet news than what there is in a print news. There is more trust in it due to the fact that people are seeing and hearing the news rather than reading it as people can get there own interpretations of what is being said rather than having it told to you. Print news used to be self regulated like PCC. Contempt of court is a legal matter that means that people can not publish names or too much information about a court case in a newspaper as this could be said to influence the jury's final decision. There is also the Official Secrets Act and Defamation.  

Below you can see a diagram showing you what is used on a front cover of the Daily Express to draw the customers in. 

Local and Regional newspaper industry 

Both local and regional newspapers are read by most of the country this means that because of the amount of people that are reading it means that the papers are very influential due to this. These papers are not only read by millions but they also make millions because of this. There is about 1200 different local and regional newspapers in the UK from The Sun to the North Shropshire Chronicle. The Shropshire star is considered the most trusted medium between Local and regional papers. There is around 1,600 websites that are associated with the newspapers this number has actually doubled in the past 5 years due to the increase of people that are using the internet, this means that it is most likely to be read if it is online rather than on paper. Local news papers are read more often than national or regional papers local newspapers are read by around 33 million people a week. However there is still a large difference between this and the 42 million  people that log onto the shropshire star website every week. There is more than 6,100 local newspapers that are sold every minute in the UK. Local newspapers are what people turn to first to find out any local problems or issues that are arising The local media and Newspapers employ more people than what the BBC dose, They employe 30,000 people which includes 10,000 journalists. this is a large chunk of employers that have jobs just because of local newspapers this shows that people are more willing to buy local newspapers like the shropshire star to help keep their local people in work. As if they didn't then this would actually have an impact on them rather than the regional papers which wouldn't so much if they weren't doing so well. Local newspapers are also important to the readers as this is what keeps them in touch with what is going on around them. The local newspapers are what help to keep them in touch with any of the local council issues that could actually have a large impact on them. Over 85% think that this is a very important thing to have available to them. It is also said by over 60% of readers that their local papers are important to them because they actually use the advertisement in these papers as these are local to them. newspapers and advertisement on the TV have larger percentages of working than what advertisement in magazines and the radio do, this shows the impact that these must have on the customers to react more to advertisement in newspapers than the advertisement on the radio as this is produced to become catchy and non forgettable as it is supposed to get stuck in your head.